First of all we must answer to – “Why Site Speed Is so Important?”. In these days everything is really fast so when someone lands on your site for the first time, you have only a few seconds to grab their attention to convince them to hang around. If your website takes too long to load, most people are gone, lost before you even had a chance.
According to a report by the Microsoft Bing search team:
“ 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%, increased lost revenue per user by 4.3%, and a reduced clicks by 4.3% ”
Also, Google now includes site speed in it’s ranking algorithm. That means that your site’s speed effects to Search Engine Optimization.
In conclusion, if your site is slow, you are now losing visitors from eagerness and reduced rankings in search engines. For this reason we have some suggestions to fix your problem:
1. Choose a really good host.
We already have a nice article – How to Choose The Best WordPress Hosting ? If you haven’t order your hosting yet, it will be good to read it!
2. Choose theme that match your needs
There are a lot of MULTI PURPOSE themes on the market, they are awesome but in most of the cases you will not need all the things in them which are slowing your site to a crawl.
3. Use a Content Delivery Network
4. Optimize your images.
There is an amazing, free plugin called WP-SmushIt which will do this process to all of your images automatically, as you are uploading them.
5. Get a good Caching Plugin
Cashing plugins improve the user experience of your site by increasing web server performance by reducing website loading times, as well as providing content delivery network (CDN) integration. Some of the features are as follows:
*Significant increase in overall site performance
*“Instant” subsequent page views: browser caching
*Optimized progressive render: pages start rendering quickly
*Improved web server performance; sustain high traffic periods
*Reduced page load time: increased visitor time on site; visitors view more pages
*Improved conversion rates and “site performance” that affect your site’s rank on Google.com
6. Optimize Your Site’s Database
Use a WordPress plugin that will optimize your site’s database. Example of plugin like this is WP-Sweep. It removes any form of orphaned and duplicated metadata, redundant post revisions, comments (spam & unapproved) and unused terms from your WordPress database. There are some other alternatives of this free plugin, but this is the best option.